Twitter

From Wikipedia, the free encyclopedia:

Twitter is an online news and social networking service on which users post and interact with messages known as "tweets". Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Japanese, Korean, and Chinese. Registered users can post tweets, but those who are unregistered can only read them.

Twitter is happening.

Follow everything from breaking news and entertainment, to sports, politics, and everyday interests. Then, join the conversation.

Tweet

It all begins with a Tweet. Join or start any conversation in the world with a simple Tweet. 

Retweet

See something you like? Retweet it to spread the word instantly. 

Follow

Never miss an update from the people that matter to you. Building your timeline all starts with a follow.

Search

Wondering what something is all about? Search and see the conversation unfold live. 

Hashtag

Wondering what everyone's talking about? Click on a hashtag and find out. Hashtags connect Tweets that talk about the same thing in one place. 

To join Twitter (for FREE), click HERE

'Tweeting' can be either be done for free with a personal account, or for the serious marketer there is the paid advertising version, which is almost identical in set-up to Facebook advertising.

Lets start with the FREE Twitter first.  In reality, when you first start out online the FREE version is probably all you need to promote your business or services online.

FREE Twitter

Follow the instructions below for posting on Twitter (Tweeting), Retweeting, Following, Searching, etc.

   How to Tweet on Computer

  1. Tap on the Tweet compose icon
  2. Type your Tweet into the compose box at the top of your Home timeline, or click the Tweet button in the top navigation bar
  3. You can include up to 4 photos, a GIF, or a video in your Tweet
  4. Click the Tweet button to post the Tweet to your profile

    How to Tweet via Text Message

  1. Connect your phone with your Twitter account
  2. Send your Tweet as a text message to your appropriate Twitter short code the same way you'd send any other text message

    Deleting Tweets

  1. Visit your Profile page
  2. Locate the Tweet you want to delete
  3. Click the V (More) icon
  4. Click Delete Tweet

    NOTE: You can only delete Tweets that YOU have posted, you cannot delete other Users Tweets

    Post a Photo or GIF in a Tweet

  1. Type your Tweet into the box at the top of your Home timeline, or click the Tweet button
  2. Click the camera button to upload a photo or GIF from your computer
  3. To search for and select a GIF from the GIF library, click the GIF icon
    Note: Animated GIFs cannot be included in Tweets with multiple images. You can send only one GIF per Tweet.
  4. Once a photo or GIF is selected, the image will attach to your Tweet in full size. You can select up to 4 photos to Tweet at once
  5. Click Tweet to post

    Note:  Photos and GIF's do not count towards the total 280-character limit allowed for each post

    Tagging People in a Photo

  1. Tap Who's in this photo? to tag people
  2. Type in a full name or an username and then tap Done
    Note: Tags cannot be applied to animated GIFs

    Tagging location

  1. When you select a photo or GIF, you may see Add location and a list of suggested locations under the image
  2. To tag your photo or GIF with a location, tap Add location to select a location from a list, or tap one of the locations suggested based on your current location or the location where you took the photo
  3. You can also search for a location by tapping the location marker icon or by tapping Search locations

    Note: To remove the image file you selected, click or tap the x on the image thumbnail (or next to the file name).     To remove a tag, tap the tag and then the backspace or delete button. You can only do this before you Tweet       the photo. You can't remove tags from a photo once it is Tweeted.

   Search for specific Tweets, accounts, or ongoing conversations

    There are many ways to use search on Twitter. You can find Tweets from yourself, friends, local businesses, and     everyone from well-known entertainers to global political leaders. By searching for topic keywords or hashtags,       you can follow ongoing conversations about breaking news or personal interests. 

    Twitter gives you control over what you see in your search results through safe search mode. These filters               exclude potentially sensitive content, along with accounts you have muted or blocked, from your search results.     You have the option to turn it off, or back on, at any time.

     To search:

  1.  Enter your search query into the search box at the top of the page
  2. Your results will show a combination of Tweets, photos, accounts, and more
  3. Filter your results by clicking Top, Latest, People, Photos, Videos, News, or Broadcasts (located at the top of your search results)
  4. Click the Search filters drop-down to filter your results From anyone or People you follow, and Anywhere or Near you. You also have the option to disable the quality filter, which elevates higher-quality content in your search results. Additionally, you can select a different language or perform an Advanced search

    How to Follow People on Twitter from a Tweet

  1. Find a Tweet from the account you'd like to follow
  2. Hover your mouse over their name
  3. Click the Follow button 

    How to Follow People on Twitter from a Profile Page

  1. Go to the profile page of the account you'd like to follow
  2. Tap the Follow button

    Note:   Accounts with protected Tweets will have to approve your follow request before you'll be able to see                        their Tweets

    How to Follow People on Twitter via SMS/Text Message

  1. Send a text with the words 'Follow [username]' in an SMS (text message) to Twitter to start following someone from your mobile phone. For example, text 'Follow jymminie' to your Twitter short or long code
  2. You will receive a confirmation text letting you know you are now following that account

    How to Send a Direct Message

  • You can start a private conversation or create a group conversation with anyone who follows you
  • Anyone you do not follow can send you a Direct Message if:
    • You have opted in to receive Direct Messages from anyone or;
    • You have previously sent that person a Direct Message
  • Anyone in a conversation can send Direct Messages to the group. Everyone in a group can see all messages, even if everyone doesn't follow each other
  • In group conversations, anyone in the conversation can add other participants. Newly added participants won't see the prior history of the conversation
  • Some accounts, particularly businesses on Twitter, have enabled a setting to receive Direct Messages from anyone. You can send a Direct Message to these accounts even if they don't follow you
  • In both group and one-on-one conversations, you cannot be in a conversation with an account you block

    To send a Direct Message from Twitter for iOS

  1. Tap the envelope icon. You'll be directed to your messages
  2. Tap the message icon to create a new message
  3. In the address box, enter the name(s) or @username(s) of the people you wish to send a message to.  A group message can include up to 50 people
  4. Enter your message
  5. In addition to text, you can include a photo, video, GIF, or sticker with your Direct Message. From the message compose bar, or the plus icon, you can access the following options:                                                            - Tap the photo icon to take a photo or record a video, or attach one from your device gallery. You                 have the option to edit your photo before sending your message. Tap on the photo to bring up                     editing screen where you can enhance, crop, add filters, and add stickers. When you are done                     editing, tap Save                                                                                                                                                    - To include an animated GIF in your message, tap the GIF icon to search for and select a file from                   the media library                                                                                                                                                    - To send a sticker, tap the sticker icon before typing your message. Select and tap a sticker from a                 preselected set, and it will immediately send                                                                                                      - To send your message, tap the paper airplane icon 

    To Delete a Direct Message or Conversation

  • To delete a Direct Message, tap and hold the message and select Delete message from the menu that pops up
  • To delete an entire conversation from your inbox, swipe left on the conversation and tap the trash can icon. You can also delete an entire conversation by tapping the information icon and selecting Delete conversation from the Conversation info page
  • When you delete a Direct Message or conversation (sent or received), it is deleted from your account only. Others in the conversation will still be able to see Direct Messages or conversations that you have deleted

NOTE:  This video is an older version, and mentions that the character limit for Tweets is 140, this is not now the case, the new character limit since November 2017 is 280

PAID Twitter

Customized Twitter Ads Solutions

Whether you're launching a product, promoting your brand story, or jumping into discussions about what matters most, Twitter Ads help you reach your goals.

Build your influence, discover new audiences, and strengthen your brand with customized solutions

Twitter Ads let you build a tailored campaign around your goals, audiences, and budget. With no minimum spend and flexible management options, we give you the power to promote Tweets, drive traffic to your website, and attract new account followers.

Expand your Influence

With Twitter Ads, you can get more likes, amplify your message, and get more people talking about the things that matter to you most - your cause, project, business, or brand.


Connect with new audiences

People on Twitter are looking for what's new - for great content and stories from the people, businesses, and brands they're interested in. Help them discover you.

Control your budget

There's no minimum budget required for Twitter Ads. Pay only for the specific results you need, such as new account followers or sending traffic to your website.

Objective

Decide what you want your campaign to achieve: raise awareness of a specific Tweet, attract new followers, send traffic to your website, or increase engagement.

Audience

Use targeting features to choose the audience you want to reach. Select geographic areas, the followers of a notable account, or target people's interests.

Bidding

Twitter Ads run in an auction. Decide how much you will pay for each interaction, (ie a new follower or a website click), or use automatic bidding, which determines the best bid cost based on your budget & goals.

Budget

There's no minimum campaign spend. Choose a daily budget for your ads. Consider starting with at least $30/day to consistently reach audiences throughout the day.

Creative

Select the Tweets you want to focus on in your campaign. Choosing 4 to 5 is a good start. Include strong call-to-actions, like "sign up" or "start today."  Avoid #hashtags or @mentions in your copy so that your audience does not click away from your ad.

Audience Targeting

Connect with a relevant audience. When you advertise on Twitter, you can use their robust targeting capabilities to get your business in front of the right audience.

Whether you want to reach a niche group or connect with people around the world, Twitter offers a variety of targeting options to help you hit your business goals.

Language Targeting

Reach people who understand a particular language.

Gender Targeting

Target your message to males or females.

Interest Targeting

Serve up your campaign to users whose interests broadly align with your business.

Follower Targeting

Target the followers of relevant accounts to reach people who are likely to be interested in your content.

Device Targeting

Target users based on the specific mobile device they use to access Twitter.

Behaviour Targeting

Reach high-intent audiences on Twitter based on shopping and spending patterns.

Tailored Audiences Targeting

Tailored Audiences uses your own CRM lists to reach specific groups of users on Twitter.

Keyword Targeting

Act on signals of intent by delivering timely messages to users based on what they've recently Tweeted or engaged with in Tweets.

Geography Targeting

Connect with a global audience or narrow the reach of your campaign to a specific country, region or even town.

YouTube Video Credit - Viren Baid